Advertising Getting Better and Cheaper Through Facebook

About a year ago, I didn

This entry was posted on Monday, April 6th, 2009 at 5:50 am and is filed under Marketing communications, viral marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

RichardOn Says:
May 26th, 2009 at 3:04 pm
Interesting site, but much advertisments on him. Shall read as subscription, rss.
csob Says:
June 7th, 2009 at 6:07 pm
Just curious, Andy. Do you know anyone who has gained even one cent in ROI from Facebook advertising? I read your link, no ROI there… just love for the gang at Facebook in Palo Alto. I hope the answer is yes and I hope the ROI is significantly more than a penny… but there is ZERO opportunity of nobody pays attention to Facebook ads. I know I don’t.
Jordan Mitchell Says:
June 8th, 2009 at 9:12 am
I think FB is at the very forefront of their advertising strategy, starting with this self-serve advertising program. I doubt very much the ROI here is dramatically better than other self-serve text ad programs, like AdSense, but I’ll bet it’s working for some … I keep seeing ads targeted to me, from the same advertisers, which implies they haven’t stopped!

As for your “nobody pays attention” comment, well yeah … you’re talking about online advertising after all, where a 2% click-thru rate is considered extraordinary!