You already know the elevator pitch is critical to your business, not just for pitching but to crystallize the goals of the company in your own mind.

You might also have developed a one-line positioning statement — a single sentence that defines the company in a simple, clear, sentence.

This entry was posted on Tuesday, March 31st, 2009 at 8:03 am and is filed under Marketing communications, PR, Pitching, Raising money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.