There are a large number of Web startups relying on an advertising revenue model, many of whom may not understand the landscape. For them, I think I have a fairly sound and business-oriented way to describe the online ad space, which consists of Web sites and advertisers, and of course the myriad ad networks and companies connecting the two. This isn’t a “how the online ad industry works” primer, but rather a simple analysis of how your Web site fits into the online advertising ecosystem. Let’s think in terms of the following two axes and follow with an explanation.

All Advertisers (horizontal line) are

Tags: online advertising, startups, web sites

This entry was posted on Thursday, September 4th, 2008 at 12:02 pm and is filed under starting a company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.