Outstanding advice from TechCrunch on how to demo your product. The first post revealed ten tips on how to demo your startup, and then part two of the post revealed an additional 8 tips.

Jason Calacanis wrote the tips and Michael Arrington posted them. Both founded and are coordinating the TechCrunch50 conference and as a result have been seeing a LOT of startups demo their wares. This is must-read material for any startup, especially a technology startup.

Jordan Mitchell, the author of this post, is the CEO and Founder of Others Online, his 4th Internet startup. Others Online helps Web site publishers and networks better understand, target and monetize their audience through the use of proprietary affinity profiling software. Jordan blogs regularly and tweets even more!

There are a large number of Web startups relying on an advertising revenue model, many of whom may not understand the landscape. For them, I think I have a fairly sound and business-oriented way to describe the online ad space, which consists of Web sites and advertisers, and of course the myriad ad networks and companies connecting the two. This isn’t a “how the online ad industry works” primer, but rather a simple analysis of how your Web site fits into the online advertising ecosystem. Let’s think in terms of the following two axes and follow with an explanation.

All Advertisers (horizontal line) are