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Archive for September, 2008

Fierce Conversations Required

Friday, September 12th, 2008

This morning I had the privilege to attend the NWEN breakfast featuring Susan Scott, CEO of Fierce, Inc. and author of the best-selling book, Fierce Conversations. Her presentation was actually quite interesting. (truth: I had expected it to be a bit fluffy and was really only there for the networking)

The main idea behind her talk was that business is really just a conversation. In fact, all relationships in our lives are really just deep conversations. And if that makes sense to you (as it does to me), then you realize that every conversation that you have has to power to radically alter your life; for better, or for worse. In fact, it might even be the conversations that you are NOT having that are having an impact on your life.

As an example, she talked about the young married man, who, for the life of him, could not figure out why his wife was always wanting to talk about their relationship. “Didn’t we just talk about this?” was always his thought. “Wouldn’t it be easier if we had just one really big conversation about our relationship, and then we could just kind of coast for a year?”

As some years passed, he eventually had a breakthrough and realized that the conversation that his wife always wanted to have wasn’t about the relationship, it WAS the relationship!

Think of this another way; if your conversation stops with your wife or business partner, what happens to the relationship? I’m sure you can do the math.

Trent Dyrsmid is the author of this post and Founder of Dyrand Systems Inc., which provides community banks and credit unions with a virtual IT department.

Tags: breakfast meeting
Posted in Events | 2 Comments »

Seattle Startup Index - August 2008

Monday, September 8th, 2008

For those of you interested in the Seattle technology startup scene, be sure to check out Marcello Calbucci’s labor of love — the Seattle Startup Index. Published monthly, the index is basically a popularity ranking of the 317 tech startups in Seattle based on their average ranking in Alexa and Compete.

As with all popularity rankings, it’s more for entertainment than anything else — there are no truly accurate indicators of a Web site’s popularity. Also, since Web site popularity isn’t always an accurate or comparable measurement, he’s introduced the following categories:

  • WBB — Web / B2B
  • WBC — Web / B2C
  • WMO — Web / Mobile
  • MOB — mobile only
  • SW — software

As you can see at his report, there are 201 WBC, 58 WBB, 39 SW, 13 WMO and 6 MOB companies.The Web B2C space is obviously a bit crazy with startups right now. I would imagine the failure rate will be higher in this category than the others. Am I smoking crack?

Jordan Mitchell, the author of this post, is the CEO and Founder of Others Online, his 4th Internet startup. Others Online helps Web site publishers and networks better understand, target and monetize their audience through the use of proprietary affinity profiling software. Jordan blogs regularly and tweets even more!

Tags: seattle, startups, web 2.0
Posted in Seattle startup news, starting a company | 1 Comment »

How to Demo Your Startup

Thursday, September 4th, 2008

Outstanding advice from TechCrunch on how to demo your product. The first post revealed ten tips on how to demo your startup, and then part two of the post revealed an additional 8 tips.

Jason Calacanis wrote the tips and Michael Arrington posted them. Both founded and are coordinating the TechCrunch50 conference and as a result have been seeing a LOT of startups demo their wares. This is must-read material for any startup, especially a technology startup.

Jordan Mitchell, the author of this post, is the CEO and Founder of Others Online, his 4th Internet startup. Others Online helps Web site publishers and networks better understand, target and monetize their audience through the use of proprietary affinity profiling software. Jordan blogs regularly and tweets even more!

Tags: demo, presentation, presenting, startups
Posted in Raising money | No Comments »

Online Advertising 101 - For Web Site Startups

Thursday, September 4th, 2008

There are a large number of Web startups relying on an advertising revenue model, many of whom may not understand the landscape. For them, I think I have a fairly sound and business-oriented way to describe the online ad space, which consists of Web sites and advertisers, and of course the myriad ad networks and companies connecting the two. This isn’t a “how the online ad industry works” primer, but rather a simple analysis of how your Web site fits into the online advertising ecosystem. Let’s think in terms of the following two axes and follow with an explanation.

Quadrant_blank_350

All Advertisers (horizontal line) are

Tags: online advertising, startups, web sites
Posted in starting a company | 3 Comments »

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